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The Tech Repair Industry Is 8x Bigger Than Anyone Thinks | Tech Care Association in the code. ════════════════════════════════════════════════════════════════ -->
Series A: Market Intelligence — Post #1
RL
Rob Link
Founder & CEO, Tech Care Association
February 2, 2026 12 min read

The Tech Repair Industry Is 8× Bigger Than Anyone Thinks — Here's the Proof

The Number That's Been Wrong for Years

Every industry report says the same thing. Every news article repeats it. You've heard it at trade shows, read it in market research, maybe even internalized it yourself:

The US smartphone repair market is about $5 billion.

We just proved that number is wrong — by a factor of eight.

This wasn't a subtle miscalculation. This was a systemic failure to count the majority of an entire industry. The data has been hiding in plain sight, and once you see it, you can't unsee it. Tech repair is critical business in the US because everything is becoming tech — and the numbers finally back that up.

This is the first installment of TCA's Market Intelligence series, built on original research from our inaugural State of Tech Repair 2026 white paper. What follows is the flagship data reveal — the most important correction to this industry's story in over a decade. Read it. Share it. And finally, stop believing the myth.

The Math That Breaks Everything

This is where it gets interesting. And a little embarrassing for everyone who's been citing that $5 billion figure.

According to Allstate Protection Plans' 2024 Mobile Mythconceptions study — one of the most comprehensive consumer surveys on smartphone damage — Americans spent $8.3 billion on screen repairs alone in 2023.

Read that again. Screen repairs. Alone. $8.3 billion.

!

Here's the problem: If the entire smartphone repair market were only $5 billion, screen repairs would represent 166% of the total market. That's not an underestimate. That's mathematically impossible.

Screen repairs typically account for roughly 55% of total smartphone repair spending. Which means the actual smartphone repair market is:

$14–16B
The Real US Smartphone Repair Market — Annually

Not $5 billion. $14 to $16 billion. The commonly cited number wasn't off by a little. It was off by a factor of three — and that's just one device category. We're only getting started.

The Growth Story Nobody's Telling

The $8.3 billion screen repair figure isn't just a snapshot. It's part of a trend that should have every independent repair shop owner paying attention.

That's a compound annual growth rate of nearly 20% per year — putting tech repair in the same category as cloud computing and renewable energy installation in terms of sector growth speed. Screen repair spending nearly tripled in five years. This is not a declining market. This is one of the fastest-growing service industries in the country.

And this growth isn't slowing down. Every year brings more devices, thinner designs, higher prices, and more breakable screens. Tech repair is critical business in the US because everything is becoming tech — and that means more damage and more demand, every single year.

The Real Scale: A $38–51 Billion Industry

Smartphones are only one piece of this. When you factor in every category of consumer electronics repair — laptops, tablets, smart home appliances, gaming consoles, wearables, and beyond — the total US tech repair market is massive.

Device Category Annual Market
Smartphones$14–16 billion
Laptops & Computers$12–15 billion
Smart Home Appliances$5–8 billion
Tablets$2–3 billion
Gaming Consoles$1–2 billion
Wearables$1–2 billion
Other Electronics$3–5 billion
TOTAL$38–51 billion

Conservative midpoint: $44 billion.

That $38–51 billion flows through three distinct channels, and understanding the split matters:

To put that in perspective — the total US tech repair market is larger than the entire US fitness industry ($38 billion). It's nearly four times the size of the independent auto repair market, and it represents roughly 17% of the total consumer electronics retail market. This is a $40+ billion growth market, and independent repair professionals are at the center of it.

The DIY Boom: What iFixit Proves About This Market

A massive and rapidly growing segment of this industry is everyday consumers repairing their own devices — and the companies backing that boom are making some of the biggest capital bets in tech repair. The numbers from this corner of the market alone validate the scale of the entire industry.

iFixit is the most recognizable name in DIY tech repair. What started as a community-driven repair guide and parts site has evolved into one of the most significant companies in the entire tech repair ecosystem — not just for consumers, but as a parts and logistics hub for some of the biggest names in technology.

The Revenue Story

According to Fortune, iFixit's revenue hit $21 million in 2016. The company is privately held and no longer shares exact figures publicly, but recent industry estimates for 2025 and 2026 place iFixit's annual revenue between $50 million and $100 million. That's a potential 5× increase in a single decade — from one company, in just the DIY segment of this market.

That kind of growth doesn't happen in a dying industry. That happens when consumer demand is accelerating and the market is expanding faster than most people realize.

The $24.2 Million Signal

In 2025, iFixit invested $24.2 million in a brand-new facility in Chattanooga, Tennessee — in the Nashville region — and committed to creating 201 new jobs over the next five years. This wasn't a minor expansion or a warehouse upgrade — it was a strategic infrastructure play. The Chattanooga hub positions iFixit as a major East Coast logistics center, and it reflects a fundamental shift: a company that started by teaching people how to fix their own iPhones is now a primary parts supplier for tech giants like Samsung and Google.

What This Means for the Market

When a company drops $24.2 million into physical infrastructure and creates hundreds of jobs, that is not the behavior of a business in a shrinking market. That's a company riding a wave — and this industry should be watching.

iFixit's estimated 2026 revenue of $50–100 million represents only a fraction of the total DIY segment — industry analysis puts their market share at roughly 3–5%. Working that math backwards, the total US DIY parts and tools market comes to an estimated $6–10 billion annually, growing at 10–12% per year — faster than professional repair.

Tech repair is critical business in the US because everything is becoming tech — and the DIY market proves consumers aren't just waiting for someone else to fix their devices. They're repairing. And the companies serving them are thriving.

What This Means for You

The DIY boom isn't a threat to professional repair — it's validation. Every consumer who learns to fix a screen becomes someone who understands the value of repair over replacement. And when the job gets too complex, too time-sensitive, or beyond their skill level — which is most of the time — they turn to professionals. You. The DIY market and professional repair don't compete. They grow together. And right now, they're both growing fast.

The Damage Numbers That Drive It All

So why is this market this big — and why does it keep getting bigger? Because Americans absolutely destroy their devices. Constantly. At a staggering scale.

78M
Americans damaged a smartphone last year
2/sec
Screens break every second in the US — 5,700+ per hour
10 wks
Average time to first damage after purchase
75%
Of Americans have cracked a phone screen at some point
$149 Billion
Spent cumulatively on smartphone repairs & replacements since smartphones were introduced

And damage isn't just screens. In 2023, the most common issues reported were damaged screens (67%), Wi-Fi and connectivity problems (28%), touchscreen failures (24%), charging port damage (22%), water damage (21%), and battery failure (21%).

Phones drop. Screens crack. Ports break. Batteries die. And this cycle repeats — constantly — for hundreds of millions of Americans. Tech repair is critical business in the US because everything is becoming tech, and everything that becomes tech eventually needs fixing.

Why the $5 Billion Number Was So Wrong

The $5 billion estimate wasn't invented out of thin air — it came from industry databases like IBISWorld that tracked reported revenue from repair businesses. The problem? Those databases only captured a sliver of actual activity. They were looking through a keyhole and calling it the whole picture.

The result? 65–70% of the market was systematically uncounted. The databases were seeing the tip of the iceberg — and everyone in the industry was making decisions based on that incomplete picture.

One of the major parts distributors in this industry recently shared that they have over 30,000 active customer accounts — meaning at least 30,000 repair operations are actively purchasing parts and doing business right now. The total number of tech repair businesses in the US is estimated at 30,000 to 40,000, and the vast majority of them are independently owned.

This is not an industry dominated by big chains. This is an industry built by independent professionals — and it is a lot bigger, and a lot more important, than anyone gave it credit for.

What Should Your Shop Actually Be Making? The Only Public Benchmark We Have

Here's a question most industry reports never bother to answer: if this market is really this big, what does that translate to in actual dollars for an individual shop? What should your revenue target look like?

We don't have perfect data on this — most repair shops are privately owned and don't publish financials. But we do have one significant public benchmark: uBreakiFix, now operating as Asurion Tech Repair & Solutions, is the largest franchised tech repair chain in the country with over 750 locations across the United States. Because they're a franchise operation, their financial data is partially disclosed in franchise documents — making them the only large-scale, publicly available revenue benchmark in this entire industry.

The takeaway is straightforward: that's not a fantasy number pulled from the top 1% of performers. That's what an average, well-run location at the nation's largest repair franchise is actually pulling in — based on publicly disclosed franchise data from sources like FranchiseHelp and Franchise Chatter.

If your shop is significantly below that number, it's not because the market isn't there. The market, as we've just demonstrated, is enormous. The gap is in execution — and execution is something we can talk about. (More on that in our upcoming Business Churn Crisis series.)

What This Means for You

If you've ever felt like you were fighting an uphill battle — competing against a narrative that repair is dying, that consumers are just going to replace instead of fix, that there's no future in this business — let this be the moment that changes.

You are not in a dying industry.

The bottom line

You are in a $40 billion growth market.

A market growing at nearly 20% per year. A market where 78 million Americans damaged a device last year. A market where iFixit just invested $24.2 million because the future looks that good. A market where the only public revenue benchmark — from the nation's largest repair franchise — shows average shops pulling in $500,000 to $700,000 a year.

And with the Right to Repair movement now gaining serious legislative momentum across dozens of states — expanding consumer access to affordable, independent repair — the growth runway for this industry gets even longer.

The question was never "is there a future for independent repair?" It was always "how do we start telling the right story?"

Tech repair is critical business in the US because everything is becoming tech. More devices. More damage. More people who need someone they can trust. And that someone? That's you — 30,000 to 40,000 independent professionals doing essential work in a $40 billion market. It's time the rest of the world caught up to what we already know.

Coming Up Next: "If Your Shop Is Struggling, There's Probably a Reason — And It's Fixable"

Knowing this market is $40 billion is step one. But a huge market doesn't automatically mean your shop is thriving — and if you're honest with yourself, you already know that. In the coming weeks, we're publishing one of the most important pieces TCA has ever put out: "The Business Churn Crisis: Why 1 in 3 Repair Shops Fails Every Year — And What To Do About It." This is the article that no one in this industry wants to talk about, but everyone needs to read.

TCA survey data paints a clear picture of where the industry actually stands:

The data on this is uncomfortable, but it's real — and ignoring it doesn't help anyone.

If you read our recent post on why data-driven shops outperform the competition, you already know that data is the single biggest differentiator between shops that grow and shops that stagnate. And if you've followed our Shop Smart, Grow Strong series — from transparent pricing strategies to knowing your customer types to building your referral network — you've seen the playbook.

The Business Churn Crisis post is where we pull it all together and ask the hard question: are you actually using any of it? You're in a $40 billion market. The opportunity is real. Now it's time to get serious about seizing it.

Sources: Allstate Protection Plans' Mobile Mythconceptions study (2024), Fortune, franchise disclosure documents (uBreakiFix / Asurion via FranchiseHelp and Franchise Chatter), internal TCA research, and industry partner data. All market estimates represent TCA's analysis based on publicly available data and primary research. The Tech Care Association is the leading trade association for independent tech repair professionals in North America.

Benchmark Your Shop. Shape the Industry.

The 2026 TCA Industry Survey takes 12–15 minutes and gives you access to the benchmarks that can shape your entire year. Your data helps TCA fight for the policies, resources, and support that independent repair professionals need.

Want More Repair Business? Say Yes!

As a guy who ran a multi-shop tech repair business and did a lot of consulting work I know the true secret to success. SAY YES MORE OFTEN! Okay, it’s not really a secret it’s really just a good business practice. Successful companies, in any industry, find a way to say yes to their customers more often.

How many times does a customer call or come into your business and ask, “Can you fix…?” And how many times do you and your staff not say yes immediately or even worse you say no? I promise if your honest with yourself you will realize how often this happens or how often your staff says no.

Listen I saw it all the time in my repair business and I had three shops that grossed over $1million in revenue. It would drive me crazy! My most successful shops were confident and said yes. My least successful shops doubted and said no.

Friends, you operate a REPAIR BUSINESS. Every time some one asks if you can fix something you say YES — without blinking — without hesitating — without doubting. And don’t you dare ever say NO.

This philosophy should exist in all circumstances!

Why Say Yes, Every Single Time?

Because it’s true. Everything can be fixed. The only variable is how much is the customer willing to pay to fix it. That’s not your job to decide — let me say that again. It is NOT your job to decide if a customer should fix something or not. Your job is to fix things. Determine a price. Deliver the price to the customer. Always be honest and let them decide.

You have to have the attitude that everything can be fixed (for a price) if you want to succeed in this business. You have to establish this as your mantra and drill it into your employees. Otherwise you’re going to say no, or maybe, and then you’ll lose more business than you win.

Find partnerships that can help you succeed in the short term and then learn the skills you need to bring all of the business in-house.

Now I’ve been at this for 20 years and my shops repaired tens of thousands of devices. Could we fix everything that came into our shops? NO, of course not. But that’s not what’s important here. It’s the attitude you have to have to win. People who win have a winning attitude. I could list dozens of examples (sports, business, arts, etc.), but I think you know what I mean. But seriously, do you think a guy like Elon Musk ever doubts what he can do??!! In repair that means saying yes to your customers with all of the confidence you have.

If you want to win you have to have a winning attitude!

How Do You Back It Up?

First of all, you are going to surprise yourself. You are going to challenge your staff or yourself to fix something unfixable and you’re going to win.

Maybe it’s a repair above you or your companies capabilities — keep learning! In that case you can ship it off to another shop. In my early days we couldn’t micro-solder so we shipped all of those jobs off to another shop for repair. We didn’t make a lot on those transactions but we got a reputation in the market that we could fix anything. Once we learned how to micro-solder the profit followed.

You get one shot to win a customer — they aren’t going to check back with you in the future to see if you can do new things. Say yes and then figure it out! When you do you will win more business, they come back, and they will refer you to others.

NEVER SAY NO! Offer the customer a solution even if it doesn’t make sense to you. Super old phone? Might make sense to you to upgrade. But what if they have a special rate plan that they would lose if they switched devices??? I’ve also seen people that have a sentimental connection to a device. Doesn’t make practical sense but it’s what they want. JUST SAY YES!

In the startup world there is an expression called “Fake it till you make it” — I’m sure you’ve heard it. Here’s a good definition: to consciously cultivate an attitude, feeling, or perception of competence that you don’t currently have by pretending you do until it becomes true.

Sometimes you have to fake it till you make it!

“I Only Want To Fix __________ !”

When uBreakiFix started they quickly adopted the motto, “We fix anything with a power button.” Then morphed that into a question directed to their customers of, “What can we fix for you today?” Brilliant! Because in one sentence they communicated to their customers they could fix anything.

When a customer came into a UBIF store they said YES!

A lot of times when a new repair business opens up they only focus on phones. It happened to me. We refused to even fix related devices like computers. Well UBIF sold their company for around $250 million dollars and I didn’t.

repair all tech strategy is the best strategy! Why? Because it builds your customer base and gives you more repeat customers. Acquiring customers is expensive. Customers are the lifeline to your business. Build a strong customer base that knows they can come to you whenever their tech needs repair and you win!

Here’s the best part. Many tech items these days are very similar when it comes to repair. And EVERYTHING is becoming tech! Demand for your services is only going to grow if you adopt a repair all tech philosophy.

UBIF had it right when they said anything with a power button. I will take it a step further and say anything with a power button and a circuit board. Once you advance your skills you will be surprised what you can fix.

Every tech repair shop should be repairing computers, laptops, TVs, robo vacuums, small appliances, and so much more. Demand for the repair of these devices is only going to grow.

Say YES to more customers and you win!

The tech repair industry had three big stories rattle its core over the last week. The biggest should come as no surprise, while the other two stories may go unnoticed by many. Either way these three stories will help shape the industry permanently going forward.

The first story should surprise no one as Apple has gone to a place that everyone should have seen coming. The serialization of their repair parts continues with the iPhone 13 rollout this week. Multiple sources have now confirmed that if you replace the iPhone 13 screen then the face id feature will no longer work. In a nutshell, this means you need to go to Apple or an Apple authorized repair location to make the part work with the phone. This is one step closer to Apple simply just disabling any and all parts that someone outside of Apple’s network tries to install during the repair process.

While the right to repair movement enjoyed a recent win the biggest tech giant in the world moved forward with making independent repair much more difficult. As I have mentioned before a right to repair law is years away at best, that’s just the way law making works. I wish it were different and I wish we could have right to repair on the books today. But we don’t. The industry needs to come to terms with it and find ways in which we can all succeed now.

One last word on right to repair, the law as it is designed now is too broad. I’ll address this in a future blog post, but it’s why I think Apple will once again be successful in defeating any attempts at legislation as we move into the new year.

Name Change at the Industries Biggest House of Repair

The second biggest industry story this past week might have slipped by you as not a big deal, but it’s huge. The country’s biggest franchise in the industry is changing its name as uBreakiFix (UBIF) parent company Asurion announced this past week they would rebrand all of their more than 650 locations from UBIF to Asurion Tech Repair & Solutions.

Sound negligible to you, right? It’s not. (WARNING: Feeling’s alert) The tech repair industry (a recent term) has long suffered from some really bad names. It started with cute medical references like; doctor, clinic, hospital, etc. (my first shops used clinic in the name BTW) and then morphed into cutsie names that incorporated; break, fix, smashed, phix, etc. At the same time many shops wanted to add Apple branding to their name with a simple “i” or they boldly added “iPhone” – which often brought nasty letters and legal action from Apple.

The worst mistake most shops made seemed innocent at first and in many ways helped bring in business and raise SEO scores. This is one I used early on too but changed when we rebranded my shops a few years later. That mistake is using the term “Cell Phone Repair” to describe your business. Sure, if that’s all you want to be go for it. But its going to limit your future and the future is now.

The name change at UBIF is brilliant on many levels and will allow them to achieve greater success in the long run. Don’t be surprised to see the CPR (Cell Phone Repair) franchise do the same in the coming year. I love the people over there but that’s a name I never really thought would last very long. You know what through, you guys do you! It’s all good.

Why a Big Announcement in the Automobile Industry Matters

Just this week Ford Motor Company made a huge announcement that they will be making their biggest single manufacturing investment EVER to build electric vehicle factories in the US. An investment of $11.4 billion to build two enormous manufacturing campuses for electric vehicles (EVs), creating more than 10,000 new jobs. You might be saying that’s fabulous. I’m all for creating new jobs – especially in US manufacturing – and I love to see US industry modernizing what it produces but what the heck does it have to do with tech repair???!!!

You might have seen this story and skimmed over it, but I doubt if most of your perked up like I did when I read the last line of this major announcement from Ford. It reads, “Ford also announced it is investing a total of $525 million across the United States over the next five years to train electric vehicle REPAIR TECHNICIANS.” In other words, TECH REPAIR PEOPLE like you!

Please hear me out and follow my logic on this opportunity.

Electric vehicles (EVs) are much, much different than the gas turbine mechanical vehicles in our current world. Repairing EVs takes a much different skillset than that of the current auto mechanic. Ford just said that in not so many words. I remember the first time I sat in a Tesla I said to myself, “Wow, this a really big iPad”. I had also recently repaired my electric lawn mower and I was frustrated how different it was from the gas-powered ones that I had worked on with my dad growing up. Then the wheels in my brain started to turn and I said to myself, “wait a minute…”

THIS IS PART OF THE FUTURE OF TECH REPAIR!

Stay with me for a minute or two. In the last couple of years, I had discovered that there was a major need for people in the appliance repair business. Mainly because many of the “old timers” in the industry had retired rather than trying to learn an almost completely different skillset repairing modern, much more tech driven, appliances. The industry needed/needs younger more tech savvy repair people.

Repairing appliances has quickly become a more tech driven ordeal and the automobile industry is starting to steer in that direction. Allow me to share two incidents in my past make that a great case for our industry to move into EV repair. The first happened by chance while the second was founded out of my own stubbornness to take no for an answer.

While getting coffee at church a bumped into an old friend who shared a story with me about taking his older BMW to the dealership and getting a $5,000 quote to make repairs to his entertainment system that had stopped working. They told him they needed to order a new “motherboard” to complete the repair. He thought it might be time to just buy a new car. I asked him if we could take a look at it in my shop – I had an awesome board repair guy working for me at the time. Long story short. We fixed the board for under $100 bucks, saving him $4,900.

A year later one of our family vehicles failed state inspection because of some issues with the electronic display. My trusted mechanic quoted $2-3K for the repair. It seemed like a simple fix to me so I asked why he couldn’t fix what seemed to be a basic electronic repair and he told me no one in the industry really messes with the electronics they just swap them out. I found an electronic repair guy in NC that specialized in fixing this type of issue. We pulled the console, shipped it, they fixed it, shipped it back, and in less than a week my vehicle passed inspection for only a couple of hundred dollars. He had never heard of this shop. Imagine how much more business is out there.

Friends, there’s gold in them thar hills! Are you ready to keep digging?

These issues highlight the type of work we’re doing for you at the Tech Care Association. We’re working hard everyday to advocate for you and your business to try and keep big tech companies open for business for our industry while we work to bring you new opportunities to expand what you do. This industry is only getting started. Please think about membership today.

Join the Tech Care Association today with a paid membership and help us to help you succeed