THE CHALLENGE: FOUR CRITICAL BARRIERS

The tech care industry is growing fast—but four barriers continue to hold independent repair businesses back:

1. Google Ad Restrictions
Independent repair shops face discriminatory advertising restrictions that block customer access and limit growth.

2. Right to Repair Legislation
Uneven, state-by-state progress leaves millions of consumers without fair access to repair.

3. Tariff Barriers
High import duties on repair parts add unnecessary costs for small businesses and customers alike.

4. Limited Parts Availability
Repair is constrained by restricted OEM access and too few reliable alternative sources.

FOUR-PILLAR ACTION PLAN

The Tech Care Association is leading the fight with a unified, four-pillar strategy:

PILLAR 1: Google Ad Access Initiative
Strategy: Secure fair ad access using proven locksmith industry precedent.

• Member verification & certification program

• Executive-level lobbying campaign

• Shareholder & investor engagement

• Coordinated public/media advocacy

• Strategic partnerships for amplification
  💡 Expected Investment: $200/year admin fee per participating shop

PILLAR 2: Right to Repair Advancement
Strategy: Accelerate national Right to Repair momentum.

• Partner with existing advocacy groups

• Focus on Mid-Atlantic state legislation (VA, MD, DE, WV, PA, NC)

• Engage FTC for federal policy

• Collaborate with Auto Care Association & allied industries

PILLAR 3: Tariff Exemption Campaign
Strategy: Reduce part costs through trade policy reform.

• Submit Section 301 exemption requests to USTR

• Targeted congressional lobbying

• Mobilize member advocacy campaigns

• Build partnerships with aligned trade associations

PILLAR 4: Parts Availability Expansion
Strategy: Broaden supply chain access for the repair economy.

• Negotiate better OEM terms

• Forge new manufacturer relationships

• Develop repair industry parts standards

• Support used/refurbished parts networks

• Explore 3D-printed component solutions

Join the TCA Today!