What is the United We Repair Coalition?

The United We Repair Coalition is a powerful industry initiative led by the Tech Care Association to unite tech repair businesses in fighting Google ad restrictions, tariff barriers, parts availability issues, and advancing right-to-repair legislation.

How much does it cost to join the coalition?

Repair businesses can join for as little as $10/month ($120/year), with higher levels available. Industry partners start at $100/month ($1,200/year). All fees are business tax deductible.

What benefits do founding champions receive?

Founding champions receive permanent recognition on the coalition website, VIP status at industry events, direct access to coalition leadership, first access to all victories, and historical legacy as industry uniters.

Why is the Tech Care Association leading this coalition?

TCA is a 501(c)(6) non-profit with 5 years of established relationships with Google, Apple, Samsung, and government officials. Our Washington DC location and non-profit status provide maximum credibility and fund utilization for advocacy efforts.

Leveraging Your Socials To Make Your Tech Repair Trend

Repair People, you might be doing your socials all wrong… in fact most of you are 😁

First of all, social media is a tricky beast at best. Most tech repair businesses are just doing them flat out wrong. The biggest mistake? A lack of original and/or creative content! The second biggest mistake is giving up on it too easily! The third… wasting your time on forums (GO GET NEW BUSINESS!!!).

So stop reposting or copying content, don’t use templates either and stop wasting time. PRO TIP: whatever you do DON’T post offensive content that will piss off potential customers. Think before you post, but don’t think too hard! Please save your offensive/controversial comments for personal posts on personal accounts. Bottom line: Get out there as often as possible and post across multiple platforms about your work.

Here’s the Big Secret to Success

Talk about repair. That’s the big secret. Talk about

You repair things, right?! So that’s what you should be posting about every day. Post the stuff you repair. Your success stories.

Right?! Think about what you do. You repair stuff. You have so much original content that walks into your shop every single day! You might not think it’s a big deal but it’s pretty freaking amazing what you do. You improve peoples lives. You save them money. You save their data (don’t call it data, btw. You save memories, pictures, videos, contacts, etc.).

Viral Success Stories

Money Talks Wireless in Bridgeport, CT. is a master at what he does. Click on his page and then check his content. I know not every one can does these kind of videos and that’s okay. The point is he’s talking about repair and how it impacts people. That is what you need to do. His shop has over 1,200reviews on Google with a 4.9 rating. He is the star of his town because he talks about repair!

The dude has almost 600K followers on Instagram, almost 6M subscribers on YouTube & Tiktok. All he really talks about is repairing peoples tech. This is what you do and what you should be talking about each and every day. Talk about repairing tech that others said can’t be repaired.

Here’s a great example. Apple said no, he proved them wrong.

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A post shared by Ozkan balkas (@moneytalkswireless)

Proving Apple Wrong is a Winner

Here’s another great example from Computer Repair Doctors in Cleveland, OH. That I reposted on LinkedIn and it blew up overnight. They posted about fixing a MacBook that the Apple Store said couldn’t be fixed. It went from a thousand dollar loss to a cheap repair for their customer. PEOPLE LOVE THIS KIND OF CONTENT!

Not every post you make will be a winner. In fact most will not be. The goal is to help people imagine what could be with repair. That will lead them to your door. That will equal more business.

IDEAS OF CONTENT TO POST

-Tell your story! People want and need to hear it.

-Before & After shots of devices that you fix.

-Like the story above, someone said it couldn’t be fixed… but we fixed it.

-What you think is mundane (battery replacement, new screen, etc.). It educates folks!

-Unique things that you fix or unique fixes for tough repairs.

-Community members that you have helped out (the mayor, local biz person, etc.).

-Great reviews that you get on any review site. Simple screen grab & post.

-Stories about your staff and how great they are!

-Contests & giveaways each month.

This isn’t just about getting likes and views. Your posts will help educate your customers who are thinking about using your business. Social media can help you to do that, but you have to post.

Don’t make it one-sided

Be sure to follow others and like what they do. Repost what they are doing in your community — other businesses that is — reposting your partners cat videos might not help. Unless you’re On The Geaux Repair, who incorporates cats into their repair business. We posted about them recently on LinkedIn.

You can also find a list of Tech Repair Content Creators on our website at: https://techcareassociation.org/tech-repair-content-creators-boost-your-business-with-expert-help/