Tech Repair Liquid Damage Season

Liquid Damage Season is in Full Swing

Ahh… summertime! The hot weather sets in, school lets out, and summer vacations begin. Funny how most summer trips revolve around water. Maybe a lake, river, ocean or the manmade type at an amusement park. Or perhaps just a trip to the local pool to cool off for a bit.

When I operated my repair shops we geared up for liquid damage season every year before Memorial day. And sure enough, it never disappointed us when it came to working on liquid damaged devices. I wrote it about it in my repair blog here.

If you do it right, summertime should be a profitable time of year for your tech repair business. Here are five simple tips to help you prepare:

TIP #1: Learn How to Repair Liquid Damaged Devices

I talk to tech repair shops all the time who don’t even do simple liquid damage repair work. In 2024 this amazes me. You don’t have to be able to do advanced board work or microsoldering to work on liquid damaged devices.

I can’t teach you how to do it in a newsletter, but there are lots of resources available online. Find them and learn how to do the work. You can find classes too. It’s all online, just like everything else you’ve ever learned.

Don’t let anyone tell you that liquid damaged devices cannot be repaired. They can! My shops had a VERY high success rate (over 80%) and we made more than 50% of our summer revenue on liquid damage work.

TIP #2: Advertise it to the World

Most people don’t know that liquid damage can be repaired. So you need to tell the world that you can help.

  • Get some posters and counter signs up in your shop.
  • Put up a roadside sign & other outside signs.
  • Social posts on all your platforms.
  • Drop off flyers at the local pools.
  • Push it at carrier stores when you drop off doughnuts & pizza.
  • Verbally alert every customer who comes into your shop during the season.

TIP #3: Write a Solid Blog Post

My number one blog post ever on my personal repair blog is about liquid damage. Getting repair customers is all about educating them about your services. A blog connected to your website is the best way to do it.

Just write an interesting success story about interacting with a customer. Or have someone write it for you. Either way blog posts are great ways to increase SEO and get more business.

TIP #4: Email Your Current Customers and…

Write a fun email to your customer base welcoming them to “Liquid Damage Season”. Give them some tips on how to protect their devices (zip lock bags are great & cheap).  Then let them know to run, don’t walk, to your shop should they get any of their tech wet. Tell them what you can do for them.

PRO TIP: Work with local groups that have newsletters. Think outdoors clubs, bike clubs, adventure groups, vacation co’s, etc. that might have a newsletter. Ask them to publish an article for their members about your liquid damage service. You might be able to get a local newspaper or TV station to help you too.

TIP #5: Offer a Warranty for Every Job You Complete

This is tough, but if you want to generate more business then you have to stand behind your work. And if you’re doing it right you will be fine. This should be a premium service with a premium price. Build your price around knowing that sometimes you will lose money on supporting a warranty.

Work on advancing your skills! Be the best of the best! Until then find an advanced shop that can cover you when things go bad or you need advanced work.

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