The One Simple Thing That Everyone in Tech Repair Needs To Do
If there is one thing our industry needs more than anything, it’s to…
If there is one thing your business needs more than anything, it’s to…
If our industry wants the OEMs to work with us and not against us, we need to…
BE MORE PROFESSIONAL
Do you want your business to grow? Do you want people to take you more serious? Do you want to provide a comfortable living for yourself and your family? The first step in accomplishing these things is to be BE MORE PROFESSIONAL!
A big part of what we do at the TECH CARE ASSOCIATION (TCA) is to advocate on your behalf — your membership helps pay for those efforts! We have spoken to Apple, Google and other OEMs to try and find solutions for you. Here is the harsh reality of those discussions. They don’t think you’re serious. Seriously, they don’t.
Why? Because when they look at our industry they don’t see many professional operations. Apple and Google our VERY professional companies that operate in VERY professional ways. They have standards. They have minimum expectations for companies they work with, and guess what? Most of you don’t even come close to what they expect!
Right to repair (if it ever passes – which BTW, the NY law looks like it might not become law) will NEVER solve that issue. They will have requirements for you to join. Professional requirements. Requirements you will be forced to achieve.
Getting our ads fully back onto Google AdWords is also an issue of professionalism. There is a simple solution staring us all in the face (work together in a trade association, like the TCA to set standards). Or you can keep “hacking” the system and paying others to help you with a “work around”. And dreaming that things will someday change. Or, take action now and work on becoming more professional.
The answer to many of our problems is simple: Become more professional! But hey, I get it some of you are not sure how to do that. So let’s answer the question:
How Do You Become More Professional?
I could make a long list of things to answer this question, but let’s start with something simple, free, and easy to setup. A LinkedIn profile for you AND your business.
Let me say first of all, LinkedIn isn’t just another social media site. It has become the de facto professional business directory for everyone. It can be a great business tool for you to be seen, find new partnerships, and do more business online. Anyone who is someone (big or small) uses LinkedIn every day. You should too!
FIRST: Sign Up to Join LinkedIn
- Navigate to the LinkedIn sign up page.
- Type an email & password (or use “Continue with Google”)
- Click on Agree & join
- Complete the additional steps as prompted
TIP: Here is a good tutorial on how to make a Good LinkedIn Profile.
PRO TIP: Immediately connect to as many people as you know! ESPECIALLY industry people, industry groups, and companies in the industry! Connecting to the TCA LinkedIn Page will help you establish credibility.
NEXT STEP: Create a LinkedIn Page for Your Business
- Once you are logged into LinkedIn, click on the WORK icon in the upper-right corner of your homepage.
- Scroll down and click Create a Company Page.
- Complete all of the additional steps as prompted.
TIP: Here is a good tutorial on how to create LinkedIn business page.
PRO TIP: Be sure that your profile is connected to your business profile! Also, encourage your employees to join and connect with your company page!
Don’t Just Join LinkedIn – Be More Active On LinkedIn!
Once you have joined or gotten back into your LinkedIn profile I’d like to invite you to connect with me and follow the TCA. Here are the links to do both:
Rob Link LinkedIn Profile – I have thousands of industry connections and I’m happy to help you connect with others!
TECH CARE ASSOCIATION (TCA) Company Page – we have more than a thousand followers that are just like you! Follow our page to connect with others.
I am always happy to connect with any and all business owners. Industry connections immediately make you look more professional. Try to connect with as many as possible and encourage others to do the same.
Connecting to professional associations, like the TCA, can also boost your online presence. Being a member of an association or network of similar businesses tells the world that you are a serious business person and a professional!
Now engage with people on LinkedIn and ask them to follow your company page. Make connections and post information about your business. Like industry posts and help promote others.
More than anything, act like the professional that you are!